The Joburg vs Cape Town customer: Here’s why you shouldn’t believe the hype
PHOTOS: MEDIACLUB SOUTH AFRICA AND PIXABAY I recently wrote an article for an accounting magazine about startup success and how perfect timing into a ready market can catapult a business to new heights. In there, I quoted Dave McClure from 500 Startups who says: "Customers don’t care about your solution. They care about their problems." Now I ask, what do South African customers care about? Joburg speed versus Cape Town's specificity South Africa is made up of many opportunit